In today’s fast-paced digital world, going viral is the dream of every creator. Instagram and TikTok have become powerful platforms for boosting your brand. With the right strategy and custom short-form videos, you can engage audiences, boost visibility, and create meaningful connections. So, how do you make your short-form videos stand out? Here’s how you can increase your chances of going viral, all while maintaining a polished online presence.
1. Focus on Your Story
Behind every viral video is an emotional connection. Think about the stories that move you—those are often the ones that get shared the most. Whether you're a brand or a creator, craft your content with purpose. Your audience wants to feel inspired, entertained, or informed. Authenticity is the secret ingredient that transforms an ordinary video into something memorable. With Visual Edit’s Social Stock Library, you can create high-quality, visually stunning videos that help tell your story effortlessly.
2. Leverage Trends with a Twist
Stay in tune with viral trends, but make them your own. Whether it’s a trending song or challenge, custom short-form videos allow you to add a unique spin, making your content fresh yet relatable.
3. Visual Impact is Everything
You only have a few seconds to capture attention. Using high-quality vertical video footage is essential to captivate your audience instantly. Make sure the first few moments are impactful, and opt for visually stunning imagery to keep viewers engaged.
4. Consistency is Everything
Consistency is what builds trust and recognition over time. Establish a posting schedule and stick to it, whether you’re posting daily or a few times a week. Consistent, high-quality content builds trust. Custom short-form videos make it easier to maintain consistency while keeping your content fresh. Utilize Visual Edit’s growing library of vertical stock videos to never run out of ideas or high-quality content to post.
5. Optimize for Each Platform
Each platform has its own nuances. What works on Instagram might not necessarily work on TikTok. Pay attention to video lengths, captions, and audio trends that are specific to each app. On TikTok, the first 3 seconds are crucial, while Instagram Reels benefit from aesthetically pleasing visuals and captions. Make sure your custom videos cater to the specific platform you’re posting on.
6. Engage With Your Audience
Going viral isn't just about the content; it’s also about interaction. Engaging with your audience through comments, likes, and shares encourages more people to interact with your post. Reply to comments quickly, ask your audience questions, and encourage them to share your video. This sense of connection adds depth to your content, making it more likely to spread.
7. Use Strong Calls to Action
Your video should have a clear purpose, whether it’s to entertain, educate, or drive sales. End with a strong call to action. Ask viewers to follow, like, or share if they enjoyed the video, or direct them to your website for more. This engagement will increase the chances of your video reaching a wider audience, giving it viral potential.
Going viral on Instagram and TikTok isn’t just about luck; it’s about strategic content creation, storytelling, and authenticity. Let your story shine. Let your videos speak for themselves with the help of vertical stock videos from Visual Edit Social Stock.
